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These days, app stores constitute the main market to publish new digital products. Almost everyone owns a smartphone nowadays and these are generally used more often than computers. This is the main reason why you should consider facilitating mobile access for your current and new customers and/or clients to your organization

Due to the fast progress in technology - a mobile application can be coded in multiple ways now. The most commonly used codes are the native programming languages of the operating systems: Swift or C for iOS, and Java for Android. When building an app in one of those native languages - a native application - you can easily make use of multiple native functionalities of those devices. However, the downside of a native applications are the costs, because in order to cater to both the iOS and the Android market, a separate application must be built for each operating system.

The best way to prevent these extra costs is to develop a “web-based” or “hybrid” application instead. With new extensive web technologies such as React Native or Ionic framework, applications can be built for multiple operating systems with just one codebase.

iOS apps

iOS applications are developed for all Apple mobile devices, such as iPhones and iPads. A native iOS application can be built in one of Apple’s two programming languages - Swift or C. Keep in mind that the infrastructure and ecosystem of Apple requires you to have an Apple Developer account before you can start developing. Also, on iOS devices you cannot install applications in progress like you can on an Android phone.

Android apps

The environment for Android apps is simpler. There are no real restrictions here on technology, ecosystem or code. However, what makes Android app development a bit more complicated is the compatibility. Where Apple has a limited amount of devices that you will have to make your apps for, Android is an open-source operating system and has therefore no device limits. This means that you will have to do a lot of (compatibility) testing for all kinds of devices and Android versions.

Web-based apps

React Native and Ionic frameworks are increasing in popularity lately. These frameworks allow you to build one app that works on all operating systems (iOS, Android, and even Desktop operating systems). This is possible because these apps run on web-technology and not on native languages. Web-versioned apps contain a regular browser instance inside, which means that you actually open a browser on your mobile device that looks and functions like an individual app.